Psychographics and Thrilling Personas: For Apps that Delight!

Psychographics and Thrilling Personas: For Apps that Delight!

“We’ve made a design so simple and so easy that anyone can use it.”  Whenever someone wants to promote an interface, the first thing they focus on is the ease of use, and how ‘everyone’ will like it. A designer will tell you, though, that you cannot design for...